AI Tools Assessment Services businesses · 10–50 people

AI you'll actually use. A day a week back within 30 days.

A 45-minute call. An action plan you can start this week. What to install, what to skip.

Ex-DoorDash, Square, Mudflap. I'll handle the AI — you handle your business.

01

Where the time goes

Every services business leaks hours, leads, and revenue in the same few places. Pick yours to see where it's probably hiding.

Different businesses, same few leaks. Pick your vertical to see what I usually find.

The #1 pattern

Speed-to-lead: inbound response latency

Prospect sends an inquiry at 9pm. You see it at 8am. By then they've already called two competitors. Cutting that lag from hours to minutes is often worth more than everything else on this page combined.

The inbox never clears

Invoices, scheduling, document chasing, email triage. Rule-based work that eats the hours your best people should be billing.

Drafting from scratch, every time

Proposals, client updates, status emails. Template-shaped but not template-speed. Thirty minutes of manual tweaks, every single one.

Meeting prep is its own meeting

Pre-read, briefing docs, notes, action items. 30–60 minutes per interaction — and most of it goes stale before the next one.

Staying current costs a day

Industry news, competitor scans, regulatory changes. Hours you would rather spend on client work.

02

What I won't tell you to automate

Half the value of this Assessment is the workflows I tell you to leave alone. Here's where I'll push back.

Cold outbound

Your sales motion

Automated cold sequences destroy more trust than they generate. Your sales motion needs more human attention, not less.

Process first

Broken processes

If clients are unhappy or staff is burned out, AI on top only speeds up the problem. Fix the process first.

Judgment call

Human-judgement work

Client calls, review that requires context, anything where your reputation is on the line. These stay human. That's your edge.

Low volume

Low-volume tasks

If the task happens twice a month, setup cost is higher than the time you'd save. Keep it manual.

If the honest answer is "don't use AI here," I'll say so on the call. If the honest answer is "hire the person you were going to hire," I'll say so.

03

How it works

Three phases, fixed scope. A 45-minute Talk, a written Plan in 48 hours, and — optional — a hands-on Build.

Talk

The discovery call

A 45-minute conversation about how your business actually runs. You talk. I take notes. No pitch.

Your time: 45 minutes. One call.

Plan

The written action plan

Delivered in 48 hours. The 3–7 tools worth installing, an explicit list of what not to automate, and financial impact in hours and dollars.

Your time: 45-minute review call.

Build — optional

Hands-on implementation

If you want implementation rather than a self-serve roadmap, I embed for a fixed-scope engagement. You keep what I build.

Priced separately. Zero obligation.

04

The math

5–7 hours/week

recovered per person, on average

For a team where staff time is worth $50–$200/hour loaded, that's $250–$1,400 per person per week in recovered capacity. Most teams land around $600–$800 per person per week.

Tools cost $30–$80/month in aggregate. Most teams recoup the $999 within the first week of implementation.

30-day guarantee

Save 5+ hours/week within 30 days, or I refund the $999. No questions asked.

"I'll tell you where AI doesn't belong as clearly as where it does. No software reselling, no affiliate deals."

— The point of the Assessment

05

Is this the right fit?

Right fit if you

  • Own or lead a services business doing $3M to $10M in annual revenue.
  • Have 10 to 50 people and a repeatable service delivered week after week.
  • Run on software your team mostly likes (QuickBooks, HubSpot, your job-management or practice-management system).
  • Lose hours to admin, leads to slow response, or revenue to both.
  • Want to know where AI shouldn't go, not just where it should.

Not a fit if you

  • Want a tool list without 45 minutes on how your business actually works.
  • Want software resold or managed. I don't do either.
  • Have a process broken at the client, vendor, or staffing level.
  • Want a "transformation" or a six-figure roadmap.
  • Have no core software or repeatable process yet. Start there, then come back.

Who's behind this

I'm Piers Rollinson. Fifteen years at DoorDash, Square, and Mudflap building systems that move millions of orders, payments, and drivers. The same thinking that lands 10 million orders correctly at DoorDash lands 100 client intakes correctly at a 12-person firm.

I live in Henderson with my wife and three kids. I'm direct — no glossy pitch decks, no software to resell. Fixed scope. You keep what I build.

Piers Rollinson

Previously

DoorDash, Square, Mudflap

Focus

AI for services firms

Based in

Henderson, NV

Common questions

What if I've already tried AI and it didn't stick?

Most owners have dabbled with ChatGPT or tried a tool their accountant mentioned, and not much changed. The difference here is specificity — a written plan tied to specific workflows in your business, not a generic "try AI" suggestion.

What if the honest answer is "don't use AI for that"?

That's half the value. The action plan explicitly flags workflows where AI is the wrong tool — broken processes, human-judgement work, low-volume tasks. I'll also tell you if the honest answer is "hire the person you were going to hire anyway."

What does this cost?

$999 flat. Includes the 45-minute call, written action plan, and review call. If you don't find it valuable, I refund — no conditions. No upsell during the Assessment.

What do I need to prepare?

Nothing. You don't need to know AI — that's my job. Just show up ready to talk about how your business actually works day to day.

Who will I be on the call with?

Me. Every call, every action plan, every build. No junior consultants, no handoffs.

Do you sell software?

No. The action plan recommends existing tools — ChatGPT, Claude, Dext, Karbon — whatever fits. No reselling, no affiliate deals. Recommendations are genuinely neutral.

How long until I get the action plan?

Within 48 hours of the discovery call. Review call follows shortly. Total calendar time from first call to final plan: about one week.

What happens after the Assessment?

Up to you. Many owners implement on their own — the action plan is designed for that. If you want hands-on help, we can talk about the Build phase. Fixed-scope engagements typically run $3K–$15K. Zero pressure either way.

Ready when you are

Get your hours back. Starting this week.

$999 flat. 45-minute call. Written action plan in 48 hours.

If you don't find the Assessment valuable, I'll refund you. No questions asked.